In this enlightening episode of the Women’s Vibrancy Code podcast, Maraya Brown sits down with Alex Mandossian, a renowned marketing expert and virtual trainer, to discuss the concept of “marketing friction” and its impact on business growth. With insights drawn from Alex’s decades of experience in helping businesses worldwide, this conversation explores how reducing friction can lead to increased profitability and sustainability.
What You’ll Learn:
- Definition and Impact of Marketing Friction: Understand what marketing friction is and how it acts as a “Silent Assassin” of business growth.
- Alex Mandossian’s Background and Achievements: Learn about Alex’s journey from generating nearly $417 million in sales and profits to teaching digital marketing strategies to students in third-world countries.
- The Role of Health and Mindset in Business: Explore how personal health and wellness can be a significant factor in removing business friction, shared through Alex’s personal health challenges and recovery.
- Practical Strategies to Reduce Friction: Alex shares actionable advice on reducing friction points in various business processes, including pricing strategies and customer service improvements.
- Real-World Examples: Gain insights from real-world examples of companies like Amazon and Tesla that have successfully minimized friction to enhance customer experiences and profitability.
If you’re a business owner or entrepreneur looking to streamline your operations and reduce unnecessary friction, consider the strategies discussed in this episode. Evaluate your business processes and customer journey to identify areas where friction occurs and seek ways to minimize it for better efficiency and growth.
About the Alex Mandossian:
\Alex Mandossian is a veteran in the digital marketing field, known for his strategic approach to reducing marketing friction. He has shared stages with icons like Richard Branson and Tony Robbins and is committed to teaching and influencing future marketers globally.
Resources:
- Visit Alex Mandossian’s official website at AlexMandossian.com
- Listen to more episodes on reducing business friction at Alex’s podcast: All Selling Aside
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About Maraya Brown:
Maraya is a Yale and Functional Medicine Trained CNM, MSN with her undergraduate degree in marketing. She helps women feel turned on by their life, their lover and themselves. Her work online brings her 21 years of experience supporting women together in one place to co-create deep transformation, energy and passion. Maraya is the founder of this Podcast and does a great deal of work with women to expand their energy, hormones, libido, confidence and much much more.
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